Analytics and Reporting

If you are investing money in marketing your business, you need to be tracking and measuring how well your marketing efforts are at delivering you leads and sales. We help you make sense of analytics and reporting of your campaigns.

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Reports gather data all in one place to make it useful

Compiling, organizing and comparing data means that you know exactly how well your campaigns are performing. We’ll help you get set up with effective ways to track data so that you can learn from it and be overwhelmed by it.

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Analytics work behind the scenes

In order to optimize the performance of your digital marketing campaigns, you’ll need to know what to do with all of that data. We can help you with the tools needed to figure out what campaigns work and how to make them better.

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Full-stack analytics keep you from missing opportunities

With our powerful set of capabilities in digital marketing analytics, we can help you compare and analyze your marketing efforts to determine the true return on investment you’re getting for your budget and make tweaks accordingly.

Did You Know?

Unless your marketing campaign decisions are driven by data, you’re just guessing. Here are some stats related to analytics and reporting that might make you think twice about the importance of data:

Companies who adopt data-driven marketing are six times more likely to be profitable year-over-year

72%

72% of manufacturing executives say they rely on advanced data to improve productivity

63%

63% of companies say that improved efficiency is the top benefit of data analytics

80%

By 2025, 80% of data analytics initiatives that are focused on business outcomes will be considered an essential business capability

Your Analytics and Reporting Questions... Answered

Let's unravel the essentials of analytics and reporting. Explore the answers below to elevate your online business journey.

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What is web analytics and reporting?

Web analytics and reporting play a crucial role in digital marketing for tracking, measuring, and analyzing data. Web analytics offer businesses valuable insights into their website's performance, visitor interactions with content, and user actions. Using various analytics tools and metrics, businesses can effectively evaluate the effectiveness of their marketing efforts and make data-driven decisions to better optimize performance and achieve their business goals.

What reports can help me measure the effectiveness of my marketing initiatives in driving leads and sales?

Reports tracking key performance indicators (KPIs) play a vital role in evaluating the effectiveness of your business’s marketing initiatives. These reports provide valuable insights into website traffic, bounce rate, conversion rate, customer engagement, and return on investment (ROI). By setting KPIs to help you meet your business goals and then analyzing these metrics, you can assess campaign performance, identify areas for improvement, and determine which marketing channels are most effective in driving leads and sales. This data-driven approach enables you to optimize your business strategies and focus only on the most successful digital marketing tactics.

How can web analytics and reporting empower my decision-making based on data-driven insights?

Web analytics and reporting offer valuable data-driven insights that play a crucial role in guiding the decision-making process for any business. By analyzing user behavior and performance metrics, you can identify your business’s strengths, weaknesses, and areas that require improvement. With this information, you can then make informed decisions, optimize your marketing efforts, and achieve better results in attracting better qualified leads and driving more sales. Leveraging these insights enables you to continuously improve your marketing strategies and enhance your overall performance.

We do more than just Analytics and Reporting

Having proper analytics and reporting set up for your digital campaigns is critical, but if you aren't targeting the right audiences, with the right messaging and optimizing your online properties for conversions then what's the point. If you want to see results from your digital efforts, you need to connect your analytics with your other digital marketing activities.

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“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."

Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.

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