Content Marketing Services

Content is most effective when you present it as a story. A story for a specific audience, at an exact stage of the buyer’s journey. With our content marketing services, we can help turn your content into the personalized story people crave.

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Create content that speaks to the right people

Your business exists because you know there are people who are looking for your product or service. Create content that speaks specifically to your ideal audience. They'll connect with your company more.

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Discover what kind of content your audience wants

Content doesn’t have to be words. If somebody told you they wanted to see a good movie, would you then give them a book? Tell your story in a way that makes sense to your audience – they’ll love you for it.

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Create the content that would captivate you

You know how and why your business brings value to people. Use this knowledge to create content that will address their pain points and provide answers to the questions they have. Your audience wants to connect with a company that understands them.

Did You Know?

Telling your story isn’t just something you should do, if you get the time. Content marketing works, and here are some stats to back it up:

80%

80% of business decision-makers prefer to get company information in a series of articles versus in an advertisement

75%

Almost 75% of companies said content marketing helps boost the number and quality of leads they see

Content marketing gets three times more leads than paid search advertising

72%

72% of the most successful marketers measure their content marketing’s ROI

Your Content Marketing Questions... Answered

Let's unravel the essentials of content marketing. Explore the answers below to elevate your online business journey.

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What is content marketing?

Content marketing is a strategic approach to engage your target audience through valuable and relevant content. Instead of directly promoting your product or service, content marketing aims to provide useful information, entertainment, or education to customers. The content can take various forms, including blog posts, articles, videos, infographics, and social media posts. Content marketing is about telling your brand's story in a way that resonates with your audience, addressing their needs and interests. By delivering valuable content consistently and putting your customer’s needs first, businesses can strengthen their online presence, expand their reach, build brand loyalty, and generate more leads and conversions.

How can content marketing enhance lead generation’s quantity and quality?

Content marketing enhances lead generation by creating targeted content for the ideal audience. Valuable and relevant content attracts a wider audience and establishes the business as an industry authority, boosting credibility and trust. By interacting with the brand’s content, potential customers are encouraged to engage further and become qualified leads. Overall, content marketing drives lead quantity and quality through its strategic approach and its focus on putting the customer’s needs first.

How can I identify the content preferences of my audience to attract and convert more leads?

Identifying the content preferences of your audience involves understanding their needs and interests. This can be done through the creation of buyer personas, market research, customer feedback, and analyzing user behavior on your website and social media platforms. Once you understand the type of content that your audience prefers, you can tailor that content strategy accordingly, attracting and converting more leads.

We do more than just Content Marketing Services

Having an effective content marketing plan is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes for digital marketing. If you want to see results from your digital efforts, you need to think beyond your content.

Explore our full suite of digital marketing services

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Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."

Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.

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